WartburgMediaTraining

Convincing with Charm - Appearance with Applause - Interviews without Stress!

TARGET: Improvement of the ability to communicate clearly, convincingly and stress-free in different situations. A precise understanding of one's personal style is part of this, as well as an individually compiled set of rhetoric tools. Clear messages, living images, a good feeling for the feelings and needs of the audience, as well as eloquence, are the ingredients for a professional appearance in the media. An assured handling of the situation with both the limiting and arrangeable factors make you a professional partner for journalists.

TARGET GROUPS: Board members, directors, Managing directors, specialists of all branches, spokesperson and Investor Relations Managers
CONTENT:
* The technical conditions on TV, Radio and in the Press.
* Dealing with journalists and the audience professionally.
* Dealing with stage-fright, blackouts, attacks and insinuations.
* Handling yourself in a confident manner in uncomfortable situations
* Attention, interest and suspense to control the interview.
* Rules of understandable and convincing communication.
* Inner images, examples and the core message.
* Body language.
* Types of communication and their needs.

METHODS: >With interviews that gradually become more demanding, the participants are introduced to the secrets of professional media work. Real interviews from the past can be drawn on for training purposes. When practising statements, interviews and discussions we journalists(native speakers) work as sparring-partners, where necessary also in a TV-Studio, and of course with video feedback. A very fundamental aspect is the issue of preparation: 'Be prepared for the unexpected!'
USE: You know and have a command of the rules of the media game. Thus, you can neatly position your message and become a playermaker who elegantly steers the conversation, or at least really only says what he wants to say.
[The Wartburg near Eisenach is our chosen training location - hence the name.]

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